Released on = January 30, 2007, 2:26 pm

Press Release Author = Lisa Bacon / Bella Fiore Couture

Industry = Apparel & Fashion

Press Release Summary = Stay at home mom of two turned her love of fashion into an
independent clothing label for children.

Press Release Body = For Immediate Release ---When Lisa Bacon became pregnant with
her daughter in 2005; she was determined to find unique clothing for her soon to be
little one. "I had wanted a girl for the longest time and I was already prepared to
spoil her rotten from the beginning" says Lisa.

After venturing into a local children's boutique, she recalls her initial shock "I
was floored when I saw the prices. I was a stay at home mom and we were living on a
single income. There was no way I could afford spending $100 or more on a single
outfit."

She went home disappointed and pondering. She refused to let the idea of unique
clothing for her daughter be a dream and after a few days an idea hit her. Why not
make clothing for her daughter instead? She had learned to sew from her Grandmother
when she was younger. For their anniversary, she talked her husband into buying her
a sewing machine and she soon started producing beautiful one of a kind pieces
custom made just for her daughter. What Lisa didn't count on was all the attention
that she would get when she took her daughter out in public. "I thought my designs
were cute but I never imagined that they would be received the way that they were,
it was amazing!" Lisa remembers.

Lisa's mom urged her to put several designs online and in December 05, she started
listing her designs for sale on eBay, an online auction site. That was the official
beginning of Bella Fiore Couture.

She continued her success on eBay until in October 2006; she launched her own web
site for Bella Fiore Couture. "I was so excited to have a place of my own where I
could sell my designs straight to the public" recalls Lisa.

What began as a custom wardrobe for her daughter soon grew into an entire children's
clothing label. She continues to care for her children, design and sew all from
home. The best part is I can work in my pj's and get away with it!" jokes Lisa. She
often works after her children have gone to bed or while her little one is sleeping
during the day. "My husband is a huge support for me and helps out wherever he can.
I love the fact that I can have my own company and still take time to watch The
Upside Down Show with my little girl during the day and be there when my son gets
off the bus every afternoon."

Lisa's designs are a mix of vintage influence with modern fabrics. Her most recent
collection, which debuted on January 19, 2007, is a vintage inspiration of The
Hamptons in NY. "It is very Vintage Beach meets The Hamptons..very simple but very
chic and perfect for little girls. I strive to create clothing kids can really wear
and not have to worry about messing them up. With this collection, I stayed away
from all the ruffles and frills, I want every piece to be easy to clean and care
for." Lisa recently said when asked about the collection and her clothing label.

You can find her collections at www.bellafiorecouture.com

Since launching her site, Lisa has also added a unique assortment of baby gear and
accessories to her store. You can also find hair bows and jewelry created by other
Mom designers to coordinate with her newest collection.

Bella Fiore Couture was inspired and named after her daughter Gianna Isabella who is
now one. For more information about Bella Fiore Couture or Lisa please contact our
PR department at press@bellafiorecouture.com you can also visit our online press
page for printable materials at http://www.bellafiorecouture.com/pages/PressPage.php


Web Site = http://www.bellafiorecouture.com

Contact Details = press@bellafiorecouture.com or Lisa Bacon owner/designer
lisa@bellafiorecouture.com